The keyword tracking tools we were using didn’t give us the flexibility to change tracking frequency - team members had to submit large keyword sets and then closely monitor so we could turn off tracking as soon as data was returned to prevent tracking 500K keywords daily for an analysis that we only needed to run twice a year. What Are the Benefits of a Custom Keyword Tracking Tool? Flexibility □In this post, we'll walk through how we approached building our own keyword tracking tool from the ground-up. If a client was planning on a migration or a major change in their site, we might even want to switch weekly or monthly keywords to track daily so that we can keep a closer eye on changes during those high-risk time periods. We don’t need daily rankings for this - we need a massive, one-time data pull.įor some clients, we might have search terms that we want to keep a pulse on, but do we need daily data? We might want to mix up our tracking - priority keywords daily, other keywords to help us understand shifts in the landscape weekly or monthly. Many of our analyses pull large amounts of data (think 100K, 200K, 500K+ keywords at a time!) for a snapshot of insights - maybe we’re analyzing content gaps or trying to research a new line of business for a client. There are a lot of great tools in the market for keyword rank tracking - but at Seer we found that we had many use cases with organic rank data that wasn’t being addressed by those tools.
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